Information on how we collect, process, and protect your personal data
Last updated: December 2025
Seven Senders GmbH
Dircksenstraße 4
10179 Berlin, Germany
Email: privacy@sevensenders.com
2B Advice GmbH
Joseph-Schumpeter-Allee 25
53227 Bonn
Phone: +49 228 9261 65 – 120
Email: sevensenders@2b-advice.com
In addition to the aforementioned data, cookies are placed on your computer when you use our website. A cookie is a piece of information that is stored on your end device (computer, smartphone or similar). Through this, certain information can flow to the body that sets the cookie (here by us).
In the following, the most common types of cookies are explained for your understanding:
Some elements of our website require that the requesting server can be identified even after the page has changed. The cookies are deleted when the browser is closed. The legal basis for the processing of personal data using these technically necessary cookies is Art. 6 para. 1 lit. f GDPR. The cookies justify our interest in enabling the use and provision of our website. Cookies are technically necessary for the use of the website.
This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Cookies are small text files that can be used by websites to make a user’s experience more efficient.
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This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
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Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
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Cookie declaration last updated on 12/28/25 by Cookiebot:
Necessary (19)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
NameProviderPurposeMaximum Storage DurationType__cf_bm [x6]blog.sevensenders.com
Calendly
HubSpot
news.sevensenders.com
Twitter Inc.This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.1 dayHTTP Cookie_cfuvid [x5]blog.sevensenders.com
Calendly
HubSpot
news.sevensenders.comThis cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators.SessionHTTP CookieAWSALBSmartRecruitersRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.7 daysHTTP CookieAWSALBCORSSmartRecruitersRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.7 daysHTTP CookieCookieConsent [x3]CookiebotStores the user’s cookie consent state for the current domain1 yearHTTP Cookieembed/v3/counters.gifHubSpotUsed to implement forms on the website.SessionPixel Trackerli_gcLinkedInStores the user’s cookie consent state for the current domain180 daysHTTP CookiewpEmojiSettingsSupportssevensenders.comThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.SessionHTML Local Storage
Statistics (9)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
NameProviderPurposeMaximum Storage DurationType__hsscHubSpotIdentifies if the cookie data needs to be updated in the visitor’s browser.1 dayHTTP Cookie__hssrcHubSpotUsed to recognise the visitor’s browser upon reentry on the website.SessionHTTP Cookie__hstcHubSpotSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.180 daysHTTP Cookie_gaGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsHTTP Cookie_ga_#GoogleUsed by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.2 yearsHTTP Cookieg.gifWordPress.comRegisters statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.SessionPixel TrackerhubspotutkHubSpotSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.180 daysHTTP CookiesnowplowOutQueue_#_post2LeadinfoRegisters statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.PersistentHTML Local StoragesnowplowOutQueue_#_post2.expiresLeadinfoRegisters statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.PersistentHTML Local Storage
Marketing (41)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
NameProviderPurposeMaximum Storage DurationType__ptq.gifHubSpotSends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.SessionPixel Tracker__Secure-ROLLOUT_TOKENYouTubePending180 daysHTTP Cookie__Secure-YECYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTTP Cookie__Secure-YNIDYouTubePending180 daysHTTP Cookie_fbpMeta Platforms, Inc.Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP Cookie_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.3 monthsHTTP Cookie_gcl_lsGoogleTracks the conversion rate between the user and the advertisement banners on the website – This serves to optimise the relevance of the advertisements on the website.PersistentHTML Local Storage_li_id.#LeadinfoTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.PersistentHTML Local Storage_li_id.#.expiresLeadinfoTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.PersistentHTML Local Storage_li_ses.#LeadinfoTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.PersistentHTML Local Storage_li_ses.#.expiresLeadinfoTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.PersistentHTML Local Storage_uetsidMicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.PersistentHTML Local Storage_uetsidMicrosoftCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.1 dayHTTP Cookie_uetsid_expMicrosoftContains the expiry-date for the cookie with corresponding name.PersistentHTML Local Storage_uetvidMicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.PersistentHTML Local Storage_uetvidMicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.1 yearHTTP Cookie_uetvid_expMicrosoftContains the expiry-date for the cookie with corresponding name.PersistentHTML Local StoragebcookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTP CookieLAST_RESULT_ENTRY_KEY [x2]YouTubeUsed to track user’s interaction with embedded content.SessionHTTP CookielastExternalReferrerMeta Platforms, Inc.Detects how the user reached the website by registering their last URL-address.PersistentHTML Local StoragelastExternalReferrerTimeMeta Platforms, Inc.Detects how the user reached the website by registering their last URL-address.PersistentHTML Local StoragelidcLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 dayHTTP CookieLogsDatabaseV2:V#||LogsRequestsStoreYouTubeUsed to track user’s interaction with embedded content.PersistentIndexedDBMUIDMicrosoftUsed widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.1 yearHTTP Cookiepagead/1p-user-list/#GoogleTracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionPixel Trackerremote_sidYouTubeNecessary for the implementation and functionality of YouTube video-content on the website.SessionHTTP Cookietest_cookieGoogleUsed to check if the user’s browser supports cookies.1 dayHTTP CookieTESTCOOKIESENABLEDYouTubeUsed to track user’s interaction with embedded content.1 dayHTTP CookieVISITOR_INFO1_LIVEYouTubeTries to estimate the users’ bandwidth on pages with integrated YouTube videos.180 daysHTTP CookieYSCYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.SessionHTTP Cookieytidb::LAST_RESULT_ENTRY_KEYYouTubeUsed to track user’s interaction with embedded content.PersistentHTML Local StorageYtIdbMeta#databases [x2]YouTubeUsed to track user’s interaction with embedded content.PersistentIndexedDByt-remote-cast-availableYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storageyt-remote-cast-installedYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storageyt-remote-connected-devicesYouTubeStores the user’s video player preferences using embedded YouTube videoPersistentHTML Local Storageyt-remote-device-idYouTubeStores the user’s video player preferences using embedded YouTube videoPersistentHTML Local Storageyt-remote-fast-check-periodYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storageyt-remote-session-appYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storageyt-remote-session-nameYouTubeStores the user’s video player preferences using embedded YouTube videoSessionHTML Local Storage
Unclassified (3)
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
NameProviderPurposeMaximum Storage DurationTypehs-cta-interactions#cta [x3]blog.sevensenders.com
news.sevensenders.com
sevensenders.comPendingPersistentIndexedDB
Use of Google Analytics
This website uses Google Analytics, a web analysis service provided by Google LLC (“Google”). Google Analytics uses cookies which, among other things, enable an analysis of your use of the website. Google processes your IP address and other personal data such as the browser you use, your surfing behaviour, your location and the referrer-URL.
The information is generally transferred to and stored by Google on servers in the USA. However, due to the activation of the IP anonymisation “_anonymizeIp()”, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Nevertheless, the following should be noted: It cannot be guaranteed that the data processing is carried out at the same level of protection as within the EU. In this respect, to our knowledge there is a risk that you will find it more difficult to enforce your rights as a data subject. Furthermore, there is no data protection supervision. There is also the risk of disproportionate access to your data by state security authorities, against which there is no adequate legal protection if you are not a US citizen. We expressly point this out.
Google uses the information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. We can use the information obtained to improve our offer and make it more interesting for you as a user. Google also uses your personal data for its own purposes and links these, for example, to existing Google accounts, your search history or usage data from other devices. The transmitted data is stored for 14 months. After that the data will be deleted automatically. The legal basis for the use of Google Analytics is your informed and voluntary consent pursuant to Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent at any time by email and with effect for the future by email to privacy@sevensenders.com. Irrespective of this withdrawl, you can use browser settings to prevent Google from processing personal data. Here you will find a browser add-on to deactivate Google Analytics.
e) Google Adwords
This website uses the online advertising program Google AdWords of Google LLC (“Google”). As part of Google AdWords, we use conversion tracking to track user activity. When you click on an ad placed by Google, a conversion tracking cookie is set. These cookies lose their validity after 30 days and do not serve to personally identify the user. If the user visits certain pages on this site and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.
f) DoubleClick
Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through AdWords customer websites. The information collected through the Conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, they will not receive any information that personally identifies them. The storage of conversion cookies and the use of this tracking tool are based on your informed and freely given consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future and by e-mail to privacy@sevensenders.com.
This website uses the online marketing tool DoubleClick from Google LLC. DoubleClick uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads appear in which browser, thereby preventing them from appearing more than once. In addition, DoubleClick may use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user views a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase.
By incorporating DoubleClick, Google receives information that you have visited the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your Ac-count. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address. Legal basis for the processing of your data is the informed and freely given consent according to Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future and by e-mail to privacy@sevensenders.com.
Hubspot
For analysis purposes, we use technologies from Hubspot, Inc., http://www.hubspot.com, to automatically collect and store data like
on this website and from which user profiles are created by using pseudonyms. This is used for the optimized presentation of our website. Cookies can be used for this purpose. The data processing is based on the freely given and informed consent according to Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future and by e-mail to privacy@sevensenders.com. Your data will then be deleted immediately.
With the help of Hubspot, Inc. applications, we can optimise the presentation of our website, process your requests in the best possible way and place advertising appropriately. We have concluded an agreement with the company in accordance with Art. 28 Para. 3 GDPR on the processing of data. We remain responsible for data processing. The data collected in this context will be deleted after the end of the use of Hubspot, Inc. by us. Hubspot, Inc. has its headquarter in the USA. It cannot be guaranteed that the data processing is carried out at the same level of protection as within the EU. In this respect, to our knowledge there is a risk that you will find it more difficult to enforce your rights as a data subject. Furthermore, there is no data protection supervision. There is also the risk of disproportionate access to your data by state security authorities, against which there is no adequate legal protection if you are not a US citizen. We expressly point this out.
h) Meta Platforms Inc.
Within our online offer, we use the so-called “Meta Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of the Facebook pixel, a so-called JavaScript code snippet, Facebook is able to determine the visitors of our online offer as a target group for the display of ads within the social network.
For this purpose, we collect and transmit information to Facebook about the web browser or app you are using, your surfing behavior on our and possibly other websites as well as the IP address or other device ID and Facebook-related identifiers. We and Facebook are jointly responsible for the collection and transmission of this information under data protection law. Facebook provides further information here on how it processes personal data in providing this so-called business tool.
The collection and transmission takes place immediately when you call up our websites by storing a cookie on your end device. This is a small text file. If you then log in to Facebook or visit our website while logged in, the visit to our online offer from Facebook will be noted in your Facebook profile. The data collected about you does not allow us to draw conclusions about your identity. However, the data is stored and processed by Facebook so that Facebook can connect you to the respective user profile.
The processing of your personal data is based on a voluntary and informed consent pursuant to Art. 6 para. 1 S 1 lit. a GDPR, which you have given by selecting within the cookie banner. You can revoke your consent at any time with effect for the future by e-mail to privacy@sevensenders.com.
i) Facebook page
We have set up a Facebook page in order to inform our target group in the best possible way and to get into conversation with them easily. For the processing of personal data within the social network and in connection with our page we are responsible for certain data processing jointly with Facebook. This applies in particular to the collection of visitor data, tracking through cookies and other technologies set by Facebook, and the processing of the data collected in this way as part of the so-called Insights program of Facebook.
We have concluded an agreement with Facebook in accordance with Art. 26 GDPR on joint responsibility, which regulates among other that Facebook fulfils your rights as a data subject within the framework of this data processing. The complete content of the agreement can be found here.
When you visit our page, certain information is processed, including your IP address and information stored on your PC in the form of cookies. This information can be used to identify you and track your user behavior on the Internet. As the operator of the page, Facebook provides us with this data in the form of a statistical evaluation of the users and the use of our page. This includes, for example, the total number of page views on our page and the range of individual posts. We receive these evaluations regardless of whether we order or actually use this data. Facebook provides more detailed information about these statistics here. If you “left” our page by clicking on the “Like” button, this data is also processed and linked to your Facebook account.
We are jointly responsible with Facebook for this processing of personal data. The legal basis for this data processing is, in accordance with Art. 6 para. 1 lit. f GDPR, our legitimate interest in adapting the content of our fan page to the wishes of the fan page visitors or to increase the visibility of our fan page, as well as Facebook’s interest in optimizing its advertising offers.
j) LinkedIn Insight tag
The LinkedIn Insight tag creates a unique LinkedIn browser cookie in a visitor’s browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events such as page views) and demographic link information if an active LinkedIn.com member cookie is present. The collected data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website’s target audience and display performance. LinkedIn also provides retargeting for Web site visitors so that we can use this information to target advertisements outside our Web site without identifying the member.
As a customer of LinkedIn marketing solutions, we use the LinkedIn Insight tag to track conversions, retarget our website visitors, and gather additional information about LinkedIn members who view our advertisements. The processing of your personal data is based on a freely given and informed consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future and by e-mail to privacy@sevensenders.com. Further helpful information on data collection (purpose, scope, further processing, use) as well as on your rights and settings can be found in LinkedIn’s privacy policy.
If you have subscribed to our newsletter, we process your e-mail address in order to send you our newsletter by e-mail. The legal basis is Art. 6 Para. 1 S. 1 lit. a GDPR. You can withdraw your consent to receive our newsletter at any time with effect for the future by clicking on a link provided for this purpose in each newsletter. Newsletters are sent and managed with the help of Hubspot.
The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive it. A confirmation email will be sent to the email address first entered by the person concerned for the purpose of sending the newsletter. This serves to check whether the owner of the e-mail address as the person concerned has authorized receipt of the newsletter.
When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration, as well as the date and time of registration, assigned by the Internet Service Provider (ISP). The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a person concerned at a later point in time.
1. Contact via the contact form
In case of requests via our contact form or via the e-mail address provided to you, we process the personal data voluntarily provided by you exclusively for the purpose of processing your request, answering it or contacting you. To verify the e-mail address you entered, we will send you an e-mail containing a confirmation link. The data collected in this context will be deleted after final answering, if there are no legal or other storage obligations. The legal basis for this processing of your personal data is Art. 6 Para. 1 S. 1 lit. b GDPR.
If you contact us via our contact form or via our contact e-mail address initiatively with an application, we process your personal data in accordance with
To manage our contact and customer data, we use the CRM systems of Hubspot and Salesforce. We have also concluded a commissioned processing agreement with salesforce.com Germany GmbH, Erika-Mann-Strasse 31-37, 80636 Munich, Germany, in accordance with Art. 28 (3) DS-GVO. We remain responsible for data processing.
With explicit and freely given consent to this, we will also store your personal data in our CRM system in order to remain in contact with you in the longer term. Legal basis is art. 6 Para. 1 S. lit. a and b GDPR. You can withdraw your consent at any time with effect for the future by sending an e-mail to privacy@sevensenders.com. Your data will then be deleted immediately.
1.Appointment agreement via our service provider Calendly LLC
On our website we offer our visitors the opportunity to arrange appointments with our sales staff. For this purpose, we have activated the service provider Calendly LLC, with whom we have concluded a data processing contract. We remain responsible for the data processing. We collect the following personal data to make an appointment:
The data will be deleted after the agreed date. Legal basis is art. 6 Para. 1 S. lit. b GDPR.
1. Data security
The security of your personal data is of great importance to us. We have concluded extensive data protection agreements with the service providers used for the website. For security reasons and to protect the transmission of confidential content, such as our contact form, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http:” to “https:” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you disclose to us cannot be read by third parties.
1. Processing for purposes of the application process
Seven Senders collects personal data that is required for the application process. The legal basis for this is Art. 6 para. 1 lit. b GDPR. After completion of the application process, we delete the applicant’s data taking into account obligations under the law of evidence, unless the applicant has agreed to storage for further selection procedures.
2. Disclosure to third parties and transfer of personal data to third countries:
a. Personal data is treated confidentially by us. We do not make your personal data available to third parties unless you have given your consent, or we are legally obliged to disclose the data.
b. When using service providers and transferring data with your consent, personal data may be transferred to recipients in countries outside the European Union, Iceland, Liechtenstein, and Norway and processed there (“third countries”). The transfer of personal data to third countries is only permitted if you have consented to the transfer or if the third country has been certified by the EU Commission as having an equivalent level of protection to the EU (adequacy decision). If this is not the case, we agree on the application of standard contractual clauses to adapt to European data protection standards in order to ensure an adequate level of protection for your data. Information on our standard contractual clauses is available at privacy@sevensenders.com.
1. Deletion of your data
We will delete your IP address after four weeks. We store it for four weeks so that we can pursue legal violations in the event of data security deficiencies or problems with user intervention. The IP addresses are deleted immediately after the end of the four-week retention period.
2. No liability for websites of third parties
Certain services of third parties are accessible through links on our site. We refer you to the privacy statements and policies posted on these websites. We do not assume any liability or responsibility for these statements and policies that are not related to our website.
Exercise of the rights of data subjects
According to the GDPR, you have the following rights with regard to your personal data:
To exercise your rights, simply send an e-mail to privacy@sevensenders.com.
You also have the right to complain to us at privacy@sevensenders.com or to a data protection supervisory authority about the processing of your personal data.